SOTM: words empowered by technology
Door kunstvlo op September 10, 2009 10:16. 23 comments
Getting your message across. Doing it in the most beautiful and striking way. That’s what an artist wants. Mario Cacciottolo’s Someone Once Told Me is a wonderful example of this urge using photography and the internet.
Like a lot of succesful things, the basic idea is simple. You are asked to write down a line someone once told you. The next step is to take a black and white photograph of yourself holding the plate with words in your hands and to send it to the Someone Once Told Me platform. Mario collects and selects the photographs and also makes them himself. For the record: he says to use the platform to improve his personal photographing skills.
This project, that started off in 2006, has become a really fascinating art project that succesfully integrates art and technology. It is especially intriguing because it involves people in everyday life situations. You and me: all ordinary and at the same time exceptional. This video gives a nice round-up.